About the Project
The One Beauty is a luxury hair salon in Beverly Hills — a rare combination of Brazilian expertise and high-end LA sophistication. They needed a brand presence that could speak to both worlds without compromise.
We built their visual identity, digital presence, and content system from the ground up — designed to attract the Beverly Hills clientele while celebrating the Brazilian warmth at the heart of the salon.
A refined visual identity rooted in simplicity — a circular gold logo mark on deep forest green, communicating luxury, trust, and precision without saying a word.
Service menu design that makes each offering feel premium — precision cuts, bespoke color, Brazilian blowouts, and styling presented with the weight they deserve.
A content system built around the salon's actual transformations — rich, editorial photography that lets the work speak for itself and builds trust before a client ever walks in.
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