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Case Study · Restaurant

Bossa Nova

Los Angeles, CA · 5 Locations Brand Identity Content Creation Event Design Print & Collateral
Bossa Nova — about the brand

About the Project

Authentic Brazilian Flavors,
Built for LA

Bossa Nova has been bringing the rich culinary traditions of Brazil to the heart of Los Angeles since 1993. With five locations across the city, they needed a creative partner who could match their legacy with a modern visual presence.

Our work spanned brand identity, product design, event production, and an ongoing content system — all rooted in the brand's Brazilian soul.

4.3x
ROAS
+265%
Delivery Orders
87K
New Followers
01 — Brand Identity

Bossa Beer —
A Product Born From the Brand

We developed Bossa Beer end-to-end: naming, illustration, packaging design, and cultural storytelling — rooted in the brand's Brazilian DNA and tailored for the LA market.

Bossa Beer can — product design Bossa Beer label illustration
02 — Event & Experiential

World Cup Pop-Up
at Boomtown Brewery

During the World Cup, Bossa Nova activated at Boomtown Brewery with a fully branded tent setup. We designed every material on-site — tent graphics, menu boards, and signage.

World Cup pop-up at Boomtown Brewery Bossa Nova branded tent and signage
03 — Print & Collateral

Menu Design —
Dark & Light Systems

A complete menu system designed in two colorways — dark for in-restaurant ambiance, light for outdoor events and takeout — both carrying the same typographic character.

Bossa Nova menu design — dark and light versions
04 — Content & Social Media

Seasonal Campaigns &
Content in the Wild

A cohesive content system built around Bossa Nova's brand voice — warm, celebratory, deeply Brazilian. Every post designed to stop the scroll and drive table reservations.

Bossa Nova social content Bossa Nova social content Bossa Nova Valentine's Day campaign Bossa Nova Mother's Day campaign Bossa Nova social content Bossa Nova social content Bossa Nova social content

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