Soul Burguer~

A moodboard drawn straight from the golden age of soul — Sam & Dave, Ike & Tina, Al Green, Marvin Gaye. That energy became the foundation for a color palette of deep purple, coral red, and electric lime that feels alive at every touchpoint.

Every character, every sticker, every illustration was custom-created — a complete visual universe built around the brand's DNA. Jazz musicians, boombox figures, drink characters, and the iconic mascot, all in a hand-drawn style that makes the brand instantly recognizable.

Soul Burguer isn't just a restaurant — it's a venue. We built the event marketing system for recurring weekly nights (Soul Culture / Black Total, every Tuesday) and special one-off shows, each with its own fully illustrated poster designed to live both on walls and on Instagram.

The illustration system was built to live natively on social — custom brand stickers overlaid on real food photography for Instagram Stories and paid ads, turning every post into a recognizable brand moment. Seasonal campaigns like "Copa na Soul" extend the brand into cultural moments.

From delivery box to paper bag, every piece of packaging carries the brand's personality. The kraft-and-purple delivery boxes and branded takeaway bags ensure the Soul Burguer experience travels intact — turning delivery into a brand touchpoint and every customer into a walking advertisement.

The visual identity was designed with scale in mind. A large-format outdoor campaign — "music. beer. soul. burguer." — proves the brand's confidence. Simple, graphic, unmistakable. iFood and Uber Eats integration built directly into the creative keeps delivery channels top of mind.